![]() ![]() Starbucks EMEA chief operating officer Jason Dunlop said: “We are encouraged by the initial results of our trial that show that by charging 5p and increasing communication on this issue, we can help to reduce paper cup use. The two companies will evaluate the final results of the trial in the coming months, in a bid to assess consumer behaviour and the impact of the trial on the environment. Starbucks recently launched a collaboration with artist Tim Singleton, who designed bright, reusable cups as part of the companys Artist Collaboration Series. Starbucks will donate the proceeds from the 5p charge to environmental charity and behaviour change experts Hubbub. Starbucks recently launched a collaboration with artist Tim Singleton, who designed bright, reusable cups as part of the companys Artist Collaboration Series.In an Instagram post, he referred to. The company added that 8.4% of its morning customers use a reusable cup or tumbler. Last year, Starbucks announced an initiative to move away from disposable cups altogether and embrace reusable cups, including cups provided by the store and ones brought in by customers. ![]() Earlier this year, Starbucks EMEA announced they will offer a reusable cup share program in all Europe, Middle East and Africa stores by 2025. Starbucks said the number of customers who did not purchase disposable coffee cups since the launch of the trial has risen to 5.9% in the designated stores, an increase of 2.2% compared to before the beginning of the trial. Starbucks continues to make progress in our efforts to reduce waste at our stores around the world. Recent figures from a Starbucks-commissioned report have shown that 48% of the people surveyed would be keen on carrying their own reusable cup, which would both save them money and reduce plastic waste. The coffee giant has recently revealed plans for another trial to take place in 54 stores in London and Manchester that will test alternatives to plastic straws, such as paper and biodegradable materials.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |